Amit our Student Ambassador give his top tips on …. ‘Using social media wisely at university to help land the perfect graduate job. Tips on how to make the most of LinkedIn and Facebook as a student’.
For most students, using social media and applying for graduate jobs are entirely separate activities. After all, status updates about your “excellent communication skills” and A* in English Literature are as likely to interest your friends as embarrassing drunken photos are likely to impress prospective employers. But get it right and social media can play a key role in landing the perfect graduate job once you leave university.
Over 90 per cent of employers will use social recruiting, and among the many tools available to students you would do well consider your professional online brand using LinkedIn. From a professional-looking photo, keyword-aware headline statement and summary section, to identifying your top skills and achieving an ‘all-star’ profile, there are many aspects to building an online presence that reflects your career ambitions.
With the relationship changes between Twitter and LinkedIn, you can also ensure you have an integrated strategy pushing your ‘professional’ communications or ‘status updates’ from LinkedIn to Twitter, ensuring you have a consistent message to potential recruiters.
A useful framework for preparing your 120-character maximum headline statement is to consider your skills, qualifications, experiences, attributes and knowledge in the form of an impact statement.
As in your CV, you need to say more with less, and think about your past achievements and future ambitions, considering the language of the industry and company of interest. This improves your chances of appearing in the search results of potential recruiters, businesses and suppliers.
There are currently over 2.9 million company pages on LinkedIn, which means you have access to local and global. Use the company pages to research, be the first to share breaking news of new products and services and let your network know about your passion and interest for a particular industry.
You can also see new jobs and which companies people have joined. As a student you can use LinkedIn to research companies before an interview, analyse patterns of people who have joined and move on and begin to generate your own career ideas.
Both employers and university careers services are increasingly placing emphasis on Facebook and LinkedIn with targeted campaigns. There are over 1.6 million groups on LinkedIn, join the group and seek out groups either in the UK or overseas that you can join. Groups will allow you to accelerate your career ambitions in ways not possible previously.
The Summer Careers Fair takes place at City Hall on Tuesday 11th June, 11am to 3pm. For further information visit: http://cardiff.ac.uk/careers/go/summerfair/ the Fair is a great opportunity for making new contacts, asking recruiters how they use social media and any tips they can offer you.
For further information, support and advice please call in at the Careers & Employability Centre at 50 Park Place, or visit our Career Central resource online.